Marc Heron
Alumni, Class of 2017

Why did you choose this program?

Growing up, my dream job was to produce commercials for sports companies like Nike. I was always moved by how they were able to invoke emotions in a two-minute video.

From seeing those videos, I knew that I wanted to be a part of something that "moved" or "inspired" people, which led me to marketing. Another reason I was drawn to marketing is because I love the concept of expressing myself to the world. I feel that everyone has a unique story to tell and helping a company establish their awareness in the market is something that is very rewarding to me.

What are you passionate about changing this particular field and why?

What I wish to change in the marketing industry is helping organizations stay authentic to their culture and not be persuaded to change their brand equity simply because of new trends.

I feel that many companies are looking to jump on the nearest bandwagon to expand their market instead of staying consistent with their distinctive advantage. A key concept of marketing is that you do not want to go searching for your customers; you want them to come to you. Therefore, I want to use my knowledge to guide companies in that direction.

I also want to help small businesses make their mark in the industry again. I feel that the backbone to any business is marketing. After all, a company can have the most amazing product in the world, but if they do not establish the awareness of that product then it is useless. Helping a small business establish its awareness and clientele is something very appealing to me.

Is there anything about Oregon Tech that you wish everyone knew about?

I wish that everyone was more aware of the Outdoor Program that our Klamath Falls campus offers. If you wanted to camp, hike, fish, and even snowboard with your classmates, the outdoor program offers tremendous deals and transportation.

What is your greatest achievement, and why?

My greatest achievement is that I have been a successful student athlete for my entire college career. I feel that being a student-athlete is commonly overlooked by employers. As an athlete, we have a lot of experience in time management, dealing with adversity, and we also have a competitive edge in everything we do.

What is your favorite hobby, and do you have any experiences you would like to share regarding that hobby?

My current favorite hobby is photography, and I think it is because I am so passionate about marketing. I perceive marketing as expressing some sort of feeling or message as simply as possible, and photography is just that. You are literally trying to capture a picture that is worth a thousand words. I have also learned a lot about marketing from photography. Photography has given me insight to how others view a picture and what they are self-consciously drawn to. Little things such as the rule of thirds or using cropping to focus on the main subject are very important in understanding how the viewer interprets the picture.

What fuels you to succeed?

What fuels me to succeed is knowing that attending college is an investment in myself. Therefore, I want to get my money’s worth and learn the most I can. Also, I feel that the more I learn, the more of an asset I will be. I feel that what makes me successful at Oregon Tech is our amazing teaching staff. They are so personable and really great at teaching in a variety of ways so that everyone understands.

Who is your favorite professor and why?

My favorite professor is Kristy Wideman. Kristy is tremendous at pushing her students to their limits so they see their overall potential and make sure they are getting every dollar’s worth of their education. She often has us do hands-on activities with local businesses in town, which not only looks good on a resume, but also gives us real life experience. She is also one of many professors in the Management Department who are truly invested in their students and does everything she can to make sure they succeed.