Program Mission

The B.S. in Business - Marketing option is a challenging, applicable degree program that integrates management concepts in a technical and innovative setting as required by today’s dynamic business environment. The program develops graduates with relevant skills preparing students for entry into management careers in business, government, public, or social service organizations. Industry-trained faculty translates theory to practice; advising students through the diversity of the curriculum, project-based learning, and internships. The degree serves those students that seek a personal, hands-on learning experience and the needs of the businesses that employ them.

Program Educational Objectives

Graduates of the Marketing program:

  • Can assess and apply their strengths in marketing.
  • Can distinguish themselves as effective communicators.
  • Excel in problem-solving.
  • Model ethical and professional behavior.
  • Are prepared to pursue professional development opportunities and/or graduate education. 

Department Student Learning Outcomes

  1. Apply core concepts in a business environment.
  2. Apply the legal, ethical, social, and economic environments of business in a global context.
  3. Contribute to the development of a team-oriented and collaborative environment.
  4. Solve business problems using decision-support tools and/or research skills. 
  5. Demonstrate professional communication skills using a variety of delivery methods.
  6. Analyze business concepts and apply strategic planning skills to effect change in an integrated manner.

Program Student Learning Outcomes

Analyze an organization's activities to develop/implement a marketing strategy.

Summary of Program Student Learning Outcomes

The Management faculty formally assess the student learning outcomes which is summarized in the annual program assessment report linked below. Additional details can be found in department assessment records.

Program Curriculum Map

The curriculum map for the B.S. in Business - Marketing option program can be found on the catalog web page on the Oregon Tech website,


Sonja Bickford
Associate Professor - Department Chair

OW 146